Actor Hrithik Roshan enters the record books by creating the 'Thrill Machine' a colossal, 25-foot tall unique vending machine in Mumbai.
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Hot Wheels as a brand has always been synonymous with speed, power, performance and winning attitude of children. Has become a synonym for "interesting experience vehicles" to break the Guinness world record for the longest jump in Formula One and NASCAR drivers pushing the boundaries and testing of automobiles Test HW, Hot Wheels toy anymore lifestyle statement, appealing vehicles loving children of all ages.
As 2012. Mattel India has a clear cut strategy to do - create and deliver an exciting experience that will take on a whole new level of Hot Wheels India to move from being a mark of Children's toys
This led to the launch of a brand new initiative "Hot Wheels Team Xtreme" None-the other commanded by Hrithik Roshan.
As part of this initiative, Ogilvy Mumbai conceituou ever seen an attempt to create an attractive and 'The Hot thrill machines wheels.
Property Hot Wheels cars and play with them so interesting to experience the Hot Wheels cars still have a trade in the over-the-Counter topical features, speed-to-carry "that the brand represents. Bearing this in mind, Ogilvy to create a purchasing mechanism that excites and involves children, which include Hot Wheels cars and tracks, of course, stunts: Therefore, the agency came up with the idea to create the world's highest track career, which is also known as a "boom car Wheels Hot '
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